Banners Guidelines

Here are a few sizing guidelines for the text to help you get the most our of your banner. These are general guidelines. You also want to take in account location and how your target audience will view it. If it will primarily be viewed by people driving by at 65mph you will want less information and make it larger. If it will be viewed by people walking it can contain more information.

Banner Letter Sizing Chart


 

Letter Height

Max. Readable Distance

Best Impact

 

 

3"


4"


6"


8"


9"


10"


12"


15"


18"


24"


30"


36"


42"

100'


150'


200'


350'


400'


450'


525


630


750


1000'


1250'


1500'


1750'

30'


40'


60'


80'


90'


100'


120'


150'


180'


240'


300'


360'


420'

 

 

Full Color Banners